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Beautiful, defined, frizz-free curls are here to stay.

OMG! I am addicted to these products and I’ve only used them for 2 weeks. My curly hair has never looked better. Plus, I’ve received a number of compliments on my hair since I’ve been using the products.

the collection

For curls that last 2X longer.

No Retouching.
Just Living Proof.

Living Proof Curl is powered by our Extended Curl Memory technology and patented Healthy Hair Molecule (OFPMA) so natural curls and waves stay beautiful, conditioned, defined and frizz-free longer.

After using Living Proof Curl, 2 out of 3 users agree:

- they are twice as likely to wear their hair naturally curly

- they enjoyed beautiful, frizz-free curls 2x longer

- their curls never looked so beautiful the next morning

The science behind Curl

Our Extended Curl Memory technology delivers beautiful, defined, frizz-free curls that last 2x longer.

Curls stay more in tact through any of life's assaults - humidity, wind, you name it - we've got you covered.

Our patented Healthy Hair Molecule (OFPMA), an optimized blend of emollients and polymers, and time-release conditioners combine to repel humidity for strong frizz protection. Curl provides residue-free cuticle smoothing for long-lasting curl definition and delivers touchable hold for long-lasting, resilient curls.